ADWEEK

The Publicis-Microsoft Deal is Bigger Than You Think

By Rebecca Stewart

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership.

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Ad Tech Industry News

EXCLUSIVE: Three Top Executives Including Ian Colley Are Leaving The Trade Desk

By Kendra Barnett

The departures come after the resignation of board member Lise Buyer.

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ADWEEK BRANDED

Turn a Cold Start Into Product Launch Momentum

From Amazon Ads

Launching a new product can feel like a mission countdown—but with the right tools, timing, and trajectory, brands can turn a cold start into ignition.

READ FULL STORY >

THE LATEST

How Real-Time Personalization Will Drive Revenue in 2026

Personalization isn’t optional—it’s the difference between relevance and being ignored. Yet for most marketers, making it happen is harder than it should be.…

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Uber Eats, Bradley Cooper, and the Art of Running with a Good Idea

By Susan Credle

Cardi B Joins Bobbie to Fight Feeding Shame and Maternal Inequity

By Tilde Herrera

From Bourbon to Birdies: What’s in the Daytime Emmys Gift Bags

By Bill Bradley

2025 Will Be the First Year Brands Develop an Agentic AI Holiday Strategy

By Lauren Johnson

Blackweek and Cannes Lions Partner on Awards Centering Representation

By Alison Weissbrot

The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work

By Kendra Barnett

RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor

By Audrey Kemp

Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

By Kathryn Lundstrom

Spotify Podcasts Are Officially Coming to Netflix

By Bill Bradley

We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’

By Bill Bradley

Topsort Wins Retail Media Business for Food Delivery Platform Just Eat Takeaway.com

By Kathryn Lundstrom

The One Show Launches Indies Discipline to Spotlight Independent Agencies

By Audrey Kemp

One Size Fits None: Rethinking Campaign Measurement for Global Brands

By Reid Lewis

Why Brands Must Build a 360 Strategy for YouTube in 2026

By Reid Lewis

How AI Is Redefining Brand Strategy

By Reid Lewis

12,000 AI Projects Later: The Creative Lessons You Can’t Google

By Reid Lewis

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THE BIG GAME LIVE SHOW | All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO

THE BIG GAME LIVE SHOW | Post-Game Reactions and the Final Ad Scoreboard
THE BIG GAME LIVE SHOW | Pre-Game Analysis and Exclusive Interviews

More Super Bowl Coverage

Sponsored

What the Signal Economy Means for Brands

By Ran Avrahamy, CMO, AppsFlyer

How Big Catalyzing Ideas Become Living Stories

By Dentsu Creative

Making a Splash—How Tree Hut Fast-Tracked New Product Momentum

By Amazon Ads

Beyond the Myths: Your Guide to Unleashing the Power of Streaming TV

By Amazon Ads

Think Outside the AI (Black) Box

By Dropbox

Decisions, Decisions: The Marketer’s Journey to Long-Term Success With Twitch

By Amazon Ads

The Publicis-Microsoft Deal is Bigger Than You Think

By Rebecca Stewart

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership.

READ FULL STORY >

Ad Tech Industry News

EXCLUSIVE: Three Top Executives Including Ian Colley Are Leaving The Trade Desk

By Kendra Barnett

The departures come after the resignation of board member Lise Buyer.

READ FULL STORY >

ADWEEK BRANDED

Turn a Cold Start Into Product Launch Momentum

From Amazon Ads

Launching a new product can feel like a mission countdown—but with the right tools, timing, and trajectory, brands can turn a cold start into ignition.

READ FULL STORY >

One Size Fits None: Rethinking Campaign Measurement for Global Brands

By Reid Lewis