In-depth coverage of marketing technology, AI, data, and privacy innovations transforming how brands engage consumers and measure performance.

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    Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’

    Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app. [...]

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    Apple’s Eddy Cue Is Cannes Lions 2026 Entertainment Person of the Year

    Under his leadership, Apple TV has emerged as a crown jewel for the company.

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    Microsoft Ad Chief Kya Sainsbury-Carter Departs; LinkedIn’s Matt Derella Takes Over

    Microsoft’s top advertising executive, Kya Sainsbury-Carter, is leaving the company after three years in the role, to be replaced by LinkedIn ads exec Matt Derella.

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    The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year

    Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained [...]

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    ADWEEK Innovator 50 Entries Now Open for 2026

    Nominations for ADWEEK Innovator 50 are now open for 2026.  From advancing emerging technologies like AI to delivering breakthrough ideas that drive real business impact, the ADWEEK Innovator 50 spotlights [...]

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    TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

    TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.

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    Creative License: How Adobe Helps Brands Stay Creative in the Age of AI

    From the data stack to the AI tools that help teams move faster without losing quality or brand control.

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    Xbox’s Nostalgic Green Logo Signals a Return to Its Roots

    We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming

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    Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing

    Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020. 

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    Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push

    Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers  and agencies

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    OpenAI Aggressively Expands Ads Pilot to More Countries

    Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea, Brazil, [...]

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    How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’

    Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.

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    From Devices to Daily Life: Samsung’s AI Living Push

    Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.

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    The 2026 Marketing Vanguard Awards: Fiercely Human Amid Rapid Change

    Our class of marketing executives are striding into the next chapter of the industry with eyes and hearts wide open.

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    Duncan Painter Leaves Omnicom

    Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.

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