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Test March 30th
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Dentsu Wins i-Health’s Integrated Media and Creative Account
i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has named Dentsu as its media and creative AOR as it looks to modernize its portfolio and reignite growth. A division [...]
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Prada Enlists AKQA to Refashion Its Global Digital Experience
Prada named AKQA as its global digital experience partner following a competitive review, as the brand works to unify its physical and digital channels.
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How Born Social Plans to Make Nikon Relevant to Gen Z Creators
The agency is getting ready to release its first work for the legacy camera brand as its social AOR
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EXCLUSIVE: WPP Media Snags SC Johnson’s North America Account
Omnicom Media will retain control of the CPG giant's media business internationally
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EXCLUSIVE: WPP Media Lands $102M U.S. Media Account for Norwegian Cruise Line
The account win arrives at a pivotal moment for WPP, which is under pressure to prove out value after months of worse than expected financial performance.
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72andSunny Will Build a Brand Around Qualcomm’s Compute Power
The agency won AOR status for the chipmaker's Snapdragon Compute in a competitive pitch.
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WPP and Publicis Win Big In Kenvue Global Review
Rival holding companies to split the account after a turbulent year for Tylenol brand
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McCann Expands Relationship with Reckitt as AOR for U.S. Essential Home Portfolio
McCann New York has been named U.S. creative agency of record for four brands within Reckitt’s Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off.
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EXCLUSIVE: R/GA To Redesign Levi’s Digital Experience
The appointment comes as Levi’s continues to evolve its digital and e-commerce strategy
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As Mary Kay’s Global AOR, Grey Sets Out to Modernize a Pink Icon
First work for the multilevel marketing cosmetics and skincare brand is expected early next year
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Take 5 Oil Changes Up Its Agency Roster Amid Brand Overhaul
Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The [...]
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EXCLUSIVE: Publicis Named Media AOR for Unilever’s Ice Cream Spin-Off
The Magnum Ice Cream Co. will start trading next month.
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Topsort Wins Retail Media Business for Food Delivery Platform Just Eat Takeaway.com
The Netherlands-based company was just acquired by investment firm Prosus.
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IPG Wins Bayer’s $720M Global Consumer Health Account
Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK. [...]
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