Ads may soon appear in responses from Grok, the X-embedded AI chatbot, the platform’s owner Elon Musk said in a livestreamed conversation with advertisers Wednesday evening.
Musk, who purchased Twitter in 2022 before changing its name to X and folding it into his AI startup xAI, said he hoped advertising in Grok would generate funding for investment in AI development. In particular, ads could help pay for GPUs, the pricey, high-processing-power chips that support the development of large language models, he said.
“We’ll turn our attention to, ‘How do we pay for those expensive GPUs?’,” Musk said.
Musk then described his vision for a largely automated advertising process for X.
