12,000 AI Projects Later: The Creative Lessons You Can’t Google

There’s no denying that AI can do more, faster. But is more, better?

Across 12,000 AI-powered creative projects, one pattern becomes clear: the teams seeing real ROI aren’t just “experimenting” anymore. They’re building systems.

In this session, Superside’s director of AI product, Phillip Maggs, will share what they’ve learned about going all-in on AI and give a practical demonstration of what that looks like from briefing to brand consistency.

What You’ll Learn:

– How brand intelligence is being built into AI workflows to reduce rework and improve consistency

– Where AI actually adds value in the creative process, and where it falls short

– How teams are managing briefs, brand consistency, and creative quality as AI scales

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Speakers

Phillip Maggs

Director of AI Product, Superside

Phillip Maggs

Director of AI Product, Superside

Phillip leads AI product at Superside, where he builds systems that help brands maintain consistency across channels and formats. His work focuses on developing AI-driven tools that support creative teams by streamlining workflows and enabling faster, more effective content production.