Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Heinz Brings Back the Iconic Glass Bottle To Mark Its 157th Birthday
The nostalgia play kicks off the brand’s anniversary campaign from Wieden+Kennedy New York.
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5 Controversies Cannes Lions Would Rather Forget
After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time
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Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
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Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
The annual ranking for 2026 shows AI companies are emerging as brands in their own rights
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Jeep Wrangler Marks 85 Years With Muscle From Captain America
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
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Xbox’s Nostalgic Green Logo Signals a Return to Its Roots
We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming
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Timothée Chalamet Builds His Dream Soccer Team in Adidas’ World Cup Short
The 5-minute spot kicks off the shoe brand's Tier-1 sponsorship of the tournament
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Chief Growth Officer Norm de Greve to Leave General Motors
The marketing exec's departure comes at a dynamic time for the automaker
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How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
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In Its Summer Campaign, Budweiser Waves the Flag — A Lot
Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary
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