Bill Bradley is Adweek's deputy TV, Media and Sports editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor and reporter.
What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.
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NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.
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Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch
Disney had more than 100 celebrities, but live events and the Big Game were the true stars of its upfront.
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TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront
TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.
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NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surprise
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
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FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer
The latest ads, stunts, and activations around the men's tournament.
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Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’
Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.
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See Behind the Scenes of Disney’s Massive 2026 TV Upfront Event
Disney gives ADWEEK an inside look at the build, stunts, and surprises of its 2026 upfront presentation.
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TelevisaUnivision’s New Ads Chief ‘Energized’ After Planning Upfront in Just Weeks
John Kozack reveals TelevisaUnivision's upfront pitch to advertisers and doesn't dance around questions.
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Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check
Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.
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