Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies.
Food52 Sold for $10.3 Million as Bankruptcy Auction Breaks Up Company
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
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Creatives React: Tecovas Send-Up to Cowboy Culture Has No Hitch In Its Giddyup
The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West.
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Creatives React: Rippling Tickles Robinson Fans But Leaves the Unfamiliar Unamused
The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.
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Super Bowl Hot Take: Tim Robinson Shines in Rippling’s Absurdist Boardroom Drama
The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.
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Super Bowl Hot Take: Coinbase Karaoke Falls Flat
The first Big Game ad since 2022 says nothing about the brand or its product—just as cryptocurrency could use a cheerleader.
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Super Bowl Hot Take: Ring Finds Lost Dogs, But Its Ad Loses the Plot
The spot, which highlights its Search Party for Dogs feature, overcomplicates a powerful narrative.
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Creatives React: Ring’s Ad Is As Lost As the Dogs It’s Trying to Save
The spot conveys the clear benefits of Search Party for Dogs, but it whiffs on an opportunity to tell a more powerful story.
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Mike Tyson Takes a Bite Out of Processed Food in MAHA’s Super Bowl Ad
The advocacy spot delivers a stark health message amid the game’s usual snack-fueled excess.
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Creatives React: Raisin Bran Wields William Shatner Masterfully in Its First Super Bowl Ad
The concept is hit or miss, but the nonagenarian is a comedic cheat code.
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Super Bowl Hot Take: Raisin Bran ‘Shats’ the Bed With Ancient Allusions
The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation.
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