With about 100 days until the World Cup, Telemundo is making its pitch to viewers.
Today, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., revealed details of its extensive coverage plans for the upcoming World Cup taking place in the United States, Mexico, and Canada, including the launch of a new marketing campaign aimed at bringing fans together.
Speaking with ADWEEK, Joaquin Duro, evp of sports and head of streaming, Telemundo, said there would be more than 700 hours of programming, including a live presence at all 104 matches, dedicated daily shows, and an extensive digital footprint.
