Portrait of Kathryn Lundstrom

Kathryn Lundstrom is ADWEEK’s commerce and sustainability editor, covering the retail media boom and the advertising and marketing industry’s response to the climate crisis. Before joining Adweek in 2019, she wrote about politics for The Daily Donut, analyzed policy at the Texas Capitol and checked facts at Sports Illustrated. She holds a bachelor’s degree in international relations from the University of Wisconsin-Madison, a master’s in journalism from the University of Texas at Austin and a master of global policy studies from the LBJ School of Public Affairs.

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These 9 Shoptalk Conversations Are Shaping Commerce’s Future

ShopTalk

Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, [...]

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E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop

ShopTalk

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.

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Meta Announces New Retail Media Tools to Grab More Ad Dollars

ShopTalk

The social media giant is also making it easier to buy products without leaving its apps.

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EXCLUSIVE: SXSW 2026 Sees 20% Boost in Music Attendance Despite Shorter Schedule

SXSW

The Austin, Texas-based festival expects overall attendance to stay flat with 2025.

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AI Is Everywhere at SXSW, but Humanity Still Leads

SXSW

Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.

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EXCLUSIVE: Shaq Will Headline Walmart and Vizio’s First Joint NewFront Event

NewFronts

Execs from L’Oreal, NBCUniversal, and Universal Studios will also be on stage.

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