
Kathryn Lundstrom is ADWEEK’s commerce and sustainability editor, covering the retail media boom and the advertising and marketing industry’s response to the climate crisis. Before joining Adweek in 2019, she wrote about politics for The Daily Donut, analyzed policy at the Texas Capitol and checked facts at Sports Illustrated. She holds a bachelor’s degree in international relations from the University of Wisconsin-Madison, a master’s in journalism from the University of Texas at Austin and a master of global policy studies from the LBJ School of Public Affairs.
Chomps’ Chicken Sticks Hit Retail Shelves This Week After 10-Year Development
The meat snack company's retail media strategy underpins the launch.
READ FULL STORY >These 9 Shoptalk Conversations Are Shaping Commerce’s Future
Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, [...]
READ FULL STORY >E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.
READ FULL STORY >Meta Announces New Retail Media Tools to Grab More Ad Dollars
The social media giant is also making it easier to buy products without leaving its apps.
READ FULL STORY >Walmart’s Vizio Pitches New Way to Track If Streaming Ads Drive Sales
Plus, product placements are coming.
READ FULL STORY >EXCLUSIVE: SXSW 2026 Sees 20% Boost in Music Attendance Despite Shorter Schedule
The Austin, Texas-based festival expects overall attendance to stay flat with 2025.
READ FULL STORY >Costco Adds Adtech Firm Moloco to Scale Retail Media Network
A new ad format aims to improve relevancy.
READ FULL STORY >AI Is Everywhere at SXSW, but Humanity Still Leads
Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.
READ FULL STORY >Inside the SXSW 2026 Brand Activations, Ranked in Tacos by ADWEEK
Paramount+, Rivian, Prime Video, and more popped up at the festival
READ FULL STORY >EXCLUSIVE: Shaq Will Headline Walmart and Vizio’s First Joint NewFront Event
Execs from L’Oreal, NBCUniversal, and Universal Studios will also be on stage.
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